Social media has certainly proven beneficial over the last two decades.
Once a communication experiment that later evolved into platforms figuring out just how much personal data people would make available to their “digital networks,” social media remains a huge part of Americans’ everyday lives.
For businesses, social media has created a way to send a brand’s messaging to the right people at the right time and hope your brand sticks out to them enough to be interested, let alone loyal throughout their lives.
There are a lot of benefits to be had from using social media.
Here are the the top nine reasons why it’s imperative for businesses to be on social media, and how it can help ensure your brand’s success.